Yes it is rising and how would one stop it ? In reality there is no way to stop it outside of what the article recommends. Plus this also applies to many other labor intensive industries.

People who work in these industries want to be paid and deserve to be paid enough to live on, so the money needs to come from somewhere.

Lets pretend a way is found to make things real cheap, doing that means many people will not be able to purchase other items, thus harming the bottom line of many other industries.

Add to that the very rich is hording wealth. It seems today's economic society is racing to a big crash, unless a way is found to release that wealth to subsidize these activities. I think the wealth is there, but it is locked up by the very rich.