Strategically this doesn't make a lot of sense to me (password management is a natural adjacent product to their core offering), but I am sure they had lots of data that showed it wasn't succeeding. Having been involved in password managemetn before, what I have learned is that it is surprisingly difficult to continue to maintain as both browsers and websites change, the mobile situation is very difficult and it's just one of those software projects that seems simple.. but isn't. So if there is not a big attach rate, it makes sense for Dropbox to drop it.

Even as a Dropbox user, I only half-knew that they had a password manager. I try to avoid their website because it tries to push me into a different plan every single time with popups, banners, etc. (despite being on a $20 per month family account).

On the Mac, I avoid their own client and use Maestral for pretty much the same reasons. Unlike their old client, their Mac client annoys you with all kinds of (to me) irrelevant stuff. Only on Linux I use their client, because it's still the old client and does not bother me.

I guess a lot of people that are still using and paying for Dropbox, do it because of their really excellent file sync and try to tune out of anything else because they tried to push too much crap over the years (remember when they tried to push everyone to use their mail client?).

I would rather have them bring things like end-to-end encryption to all account types. Improve the functionality of the core product we are paying them for.

I assume consumers have moved to Google for files and still reuse passwords or use their browser's password manager. Companies have moved passwords to something like Okta, and probably Microsoft, Google, or possibly Box for files.

What is the biggest thing to maintain? Isn’t it just storing passwords?

Integration with browsers and websites, because these password managers are based on autofill rather than copying and pasting passwords.

Integration and endless QA with the websites for form-filling, and various tricky user flows with sync across desktop and mobile.