Frankly, that's their fault for pursuing individually targeted advertising. The sad thing isn't that some small shitty businesses lost out, it's that some large shitty businesses didn't.
And since individually targeted ads perform better and are less expensive it pushes everyone to big US tech platforms.
This isn't small advertisers' faults, the law signed their death warrant. They made local grocery stores more expensive and worse quality but kept Walmart around untouched. No one could predict what would happen.
It’s a shame it wasn’t able to get them all.
I agree, an adtech monopoly is surely much better for society
I think they were saying that all advertising is crap and likely 99% of it shouldn't exist.
Frankly, that's their fault for pursuing individually targeted advertising. The sad thing isn't that some small shitty businesses lost out, it's that some large shitty businesses didn't.
And since individually targeted ads perform better and are less expensive it pushes everyone to big US tech platforms.
This isn't small advertisers' faults, the law signed their death warrant. They made local grocery stores more expensive and worse quality but kept Walmart around untouched. No one could predict what would happen.