I think there is a third and distinct model which is AI that runs in the background autonomously amd over a long period and pushes things to you.
It can detect situations intelligently, do the filtering, summarisation of what’s happening and possibly a recommendation.
This feels a lot more natural to me, especially in a business context when you want to monitor for 100 situations about thousands of customers.
Actually defining those situations and collecting the data (which should help identify those situations) are the hard parts. Having an autonomous system that do it has been solved for ages.