You are talking about init7, and they did have to fight tooth and nail and take it to court to get SwissCom to provide reasonable access to the fiber.

IIRC, Init7 explained that basically the internet wants to be fast, but ISPs want to spend lots of money on special equipment to slow down your internet so that they can sell speed tiers and data caps.

The US is much more captured that Switzerland, of course. Providers in the US get billions of dollars to expand their networks and provide service, and then don't provide the service, and nothing happens.