The original submission to HN stated that it was from Amazon / AWS in the title of the submission, however that has since been edited by a moderator to match the title of the blogpost, which does not mention Amazon / AWS.

To be clear, we have no intent to hide that Kiro is from Amazon / AWS, that's why you'll see Matt Garman, for example, posting about Kiro: https://www.linkedin.com/feed/update/urn:li:activity:7350558...

However, the long term goal is for Kiro to have it's own unique identity outside of AWS, backed by Amazon / AWS, but more friendly to folks who aren't all in on AWS. I'll admit that AWS hasn't been known in recent years for having the best new user or best developer experience. Kiro is making a fresh start from an outsider perspective of what's possible, not just what's the AWS tradition. So, for example, you can use Kiro without ever having an AWS account. That makes it somewhat unique, and we aim to keep it that way for now.