I recommend people read the book Good To Great by Jim Collins. The most admired leaders were the people who positioned themselves to receive admiration, but they also tended to be the least effective. Likewise the most effective leaders, according to various metrics, tended to be people who humbly avoided the media and self-promotion.

My take away from this is that uniformed people will believe exactly what you tell them to believe. The tremendous effort that goes into that distracts from the responsibilities or running an organization. So, don't let the unexperienced dictate the criteria for success. I see this a lot in software, people without experience attempting to artificially dictate the terms of success.