When I lived in downtown Oakland CA, Comcast literally could not keep up price-wise with the competition. Their customer service jaw would drop when I told them our local fiber offered a flat fee cheaper than theirs for 10 gigabit symmetrical fiber. On top of that there was another local microwave wireless option that wasn't too terrible.

The only thing in the end their salespeople could do was offer TV bundles but still wasn't cost-competitive. Not sure what their offerings are now but it was such an easy decision to switch.