I guess you were just distracted by all of the other house-on-fire crap going on.
https://therecord.media/ftc-complaint-against-kochava-unseal...
Among the additional information Kochava collects and sells are non-anonymized individual home addresses, phone numbers, email addresses, gender, age, ethnicity, yearly income, “economic stability,” marital status, education level, political affiliation and “interests and behaviors,” compiling and selling dossiers on individuals marketed as offering a “360-degree perspective,” the FTC said.
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According to the FTC, Kochava’s data can identify women who visit reproductive clinics by name and address along with, for example, when they visit particular buildings, their names, email and home addresses, number of children, race and app usage.
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Kochava marketing materials tell customers it offers “rich geo data spanning billions of devices globally” and that its location data feed “delivers raw latitude/longitude data with volumes around 94B+ geo-transactions per month, 125 million monthly active users, and 35 million daily active users, on average observing more than 90 daily transactions per device.”
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The complaint also alleges that the company has lax procedures for determining who it is selling data to, saying purchasers are allowed to use a generic personal email address, label an alleged company as “self” and explain they plan to use the data for “business.”
And then there's this: https://therecord.media/data-brokers-are-selling-military-se...
I was on a team of about 25 involved in pitching a particularly large deal to a public sector client (think US state/local governments). The audience was about 50 people from different departments and agencies throughout the state and our pitch team consisted of about 6-8 very big shots + me the computer nerd. During our prep and rehearsals a "look book" was distributed which consisted of write ups on each person expected to be in the audience. It was very detailed with a career and education history of each person, a personality analysis, where their interests/passions lie both at work and personally, and what topics and key points set them off. The deck was very professional and not something thrown together, i was impressed but a little taken aback too.