I definitely find it difficult, cognitively, for long-form writing. It's also the second time recently I've seen all-lowercase blog-post-length content, after previously having never seen it, so I wonder if something is happening culturally to pull text-message style formatting up into the rank of published content.

My guess is it’s meant to come off as more authentic and conversational, like an informal chat.

Yeah, I suspect that's the intention. There's a definitely a cultural break. To me, lowercase creates a casual tone in texts/chat. But in long form, especially published (i.e. purposefully displayed to an audience), it sends me a tone of disinterest or laziness at worst; or at best, simple innocent ignorance/mistakenness (like misspelling). Clearly neither is the case here though.

oh yeah i definitely agree! the tone communication can be useful but in longform writing it gets very grating and confusing/distracting. it's also just more social engineering to pretend to be authentic when one is clearly not.

i prefer this type of writing for comedy generally

Probably an article written by an LLM which has been instructed to look _more human_.

I guess time will tell if this is a new ‘thing’ people do ¯\_(ツ)_/¯