These days the term "woke" has lost almost all meaning. It used to mean being "awake" i.e. aware of socio-economic factors in society. Today, as far as I can tell, it simply refers to whatever the big corporations/alt-right doesn't like. Just like how they refer to anything left of oligarchy as "communism". To me them calling themselves "very woke" reads as "we are against anti-human behavior", which is a good thing.