Someone else above/below commented "Marketing --> Product".

I see it that I have a problem, someone solves that problem. I pay $$ per month. Everyone is happy.

I'd say "solution" or "product" and not get stuck on the technical details (for/to which I agree with you but 90% of the people don't care).

When you buy milk you don't buy liquid+container+shipping, you buy food. You consume the food. Belly feels nice. See you tomorrow for another bottle.