yeah we are thinking a lot right now about good language for how to separate the notion of a "profile" as representative of who i am, from the concept of a profile that represents what mode im currently operating in right now. In the context of browsing, mood actually captures it quite well i agree. As we think wider to the different ways we might want a profile to help guide what content we receive or results we get when using other tools, that language isnt quite so clear yet.
We will have to do some combo of much more internal testing, construct evals, or just capture more info about peoples usage coupled with an ability to provide feedback in order to even get a handle of such a nuanced thing as "good" with a tool like this. Likely info capture and user feedback would be a first port of call for a substantive change, internal testing is always ongoing, but such a low sample size.