I want a bridge from having good ideas to great ones when it comes to applying new technology to mediated / people-focused / delightful experiences. Like Disney Magic band early on, or some of the solid uses of machine learning like detecting biodiversity in the Amazon. I have ideas I consider good, but they are almost never great —by a degree of awe inspiringness, fun, or impactful outcome. I practice creativity and get accolades in my career as a creative technologist (marketing and brand experiences), but can’t seem to break through the ceiling on my thinking.