> other people pretend to be doing
Not everyone works or thinks the same. Some goals and passions come from within, and for some people these can be the very reason for living.
One infinitesimal, geologically small moment where the universe is awake and alive and available for you. The world is an infinite blank canvas, and it's full of adventure.
Some people exist to do, build, or explore with their short time. Life is full of energy and opportunity to do so.
Some of these people would find the "traditional life" inescapably boring.
Sure, but these people are actually "doing, building, exploring", not terminally online trying to sell you their lifestyle to make money from advertising and partnerships.
For every genuine passioned "influencer" you have 100 000 wannabes trying to scam you one way or another. And let's be generous, even if every single one of them was 100% genuine and well intentioned, that's still just a drop in the bucket, the extreme vast majority of people would fit in the "dull" category, and it's perfectly fine