I think there are a few groups and reasons of distrust. Some more or less valid.
Those that distrust authority as a whole and lean into conspiracies cannot be saved with this kind of thing.
But i think news and science are having similar perception issues recently.
Distrust for news growing among the average population (for some good reasons). People are loosing faith in the objectivity of established media organisations. Most people are exposed to science through these traditional news.
So adding back some sense of confidence and authority to scientific institutions is very valuable to non-academics. Even if they themselves would not read the papers or revews.