Awww, I don't know that that's true. If by "greed" you mean "it'd be nice to not have to clip coupons before doing my grocery shopping", sure, there are a lot of old people who would like things to be less tight.
But it's not greed in the sense of Ebenezer Scrooge or finance bros. All it takes is some pie-in-the-sky naivete and trusting the wrong person.