> it's pretending very much to be legitimate scientific work

I don't know what that means.

It's describing an idea (poorly, imo). It's not a whitepaper. The blogpost isn't pretending to be anything but a blogpost. I'm not inclined to believe this has any more weight than any other random blogpost. It is a fun thought experiment.

> it's pulling people in who don't know any better who are taking it seriously.

This is one of the least important things to be concerned about.