I know that all names are essentially "made up". It's the implicit nature of the "sciency" bit that annoys me. I don't believe Danone did a stroke of real science to come up with a bacteria that had any material difference from any other live yoghurt. The astronomers who discovered 25924 Douglasadams did do the science. Do you think Danone did any randomised controlled trials to measure its effectiveness over any other kind of live yoghurt? Of course not.

The idea of the site and its domain name is to try to get to the top of search engine rankings - which it has done successfully - so anyone who searches for it gets a clear answer, rather than just marketing fluff. I noticed that the Pages widget on the right was missing, which I've now reinstated, but here's the background to why I did it: https://whatisbifidusregularis.org/about-this-site/