It would be interesting to learn in time what this means for the durability of the display. Do the vibrations induce stresses that increase component failure?
Also how differing parts of the screen can generate different sound sources to create a sound scape tailored for the person in front of the screen (eg laptop user)?
Interesting tech to watch!
I've got a Sony Bravia with similar technology for a few years now (it uses small actuators instead of generating from the oled itself, but the vibrations will be the same) and it's still sounding fantastic after daily use and a couple of moves.