Only goes to shown how strong their brand already is in the eyes of the public. I question how much active maintenance it takes, though. In my eyes, they already won big with ChatGPT - the name still is synonymous with LLMs to the general population. Everyone knows what ChatGPT is. Few known what Claude or Gemini is; arguably, more people know what Deepseek is thanks to the splash they made tanking NVidia stock and becoming part of general news coverage for a few days. Still, for regular folks (including business folks in tech industry, too), they all are, respectively, "that other ChatGPT", "ChatGPT from Google" and "that Chinese ChatGPT". It's a pretty sticky perception.