>despite Google solemnly promising that “all existing links will continue to redirect to the intended destination,” it went read-only a few years back, and now they’re finally sunsetting it in August 2025

It's become so trite to mention that I'm rolling my eyes at myself just for bringing it up again but... come on! How bad can it be before Google do something about the reputation this behaviour has created?

Was Stadia not an expensive enough failure?

I'm very surprised, even though I shouldn't be, that they're actually shutting the read-only goo.gl service down.

For other obsolete apps and services, you can argue that they require some continual maintenance and upkeep, so keeping them around is expensive and not cost-effective if very few people are using them.

But a URL shortener is super simple! It's just a database, and in this case we don't even need to write to it. It's literally one of the example programs for AWS Lambda, intentionally chosen because it's really simple.

I guess the goo.gl link database is probably really big, but even so, this is Google! Storage is cheap! Shutting it down is such a short-sighted mean-spirited bean-counter decision, I just don't get it.