> You don't need a lawyer to go to a courtroom

You don't need one, but it is incredibly ill-advised and reckless to go into a case like this without a lawyer.

> They're very unlikely to sue for damages

Lawyer's fees are very often moved for in IP infringement cases, so even if they don't sue for damages, you're going to end up paying their lawyers.

> Please don't fold immediately to this tired legal tactic.

If you feel so confident about this, why not put up a replacement site and try this strategy when you get the inevitable C&D? Keep us informed. I'm interested to see how that plays out.