Do you steer them away from ‘bad ideas’? Trying to recall pg’s essay, which was admitted sw focused, but the core idea is both worthless on the open market and essential to the ultimate success. Is this coaching ‘don’t become a statistic’ or ‘better luck next time’
Whatever my private opinion of the idea, that they're pursuing it means they believe it. It's about getting whatever information fast enough to evaluate whether it truly is a bad idea or not.
Startups are contrarian, many of the most successful ones are the ones "experts" are convinced are bad. I think in terms of the retrospective, assume we're at the point where the startup has shut down and the post-mortem is done and the reason was because it was a bad idea, how do we get there as fast as possible so there's time to pivot.