The matching score is probably the same, or very close in both ways, but this fact does not necessarily help in a three-way scenario:
A <-> B: 80%
A <-> C: 90%
B <-> C: 70%
When you search for A the best match will be C, but if you start with B it will be A. If one of the accounts has a smaller sample set as in GP's case, the gap could be quite big.
The matching score is probably the same, or very close in both ways, but this fact does not necessarily help in a three-way scenario:
When you search for A the best match will be C, but if you start with B it will be A. If one of the accounts has a smaller sample set as in GP's case, the gap could be quite big.I'm still in disbelief. I think one should run the operation in reverse after obtaining result set.