I think it was a strategic mistake for Sam et al to talk about "AGI".
You don't need some mythical AI to be a great company. You need great products, which OpenAI has, and they keep improving them.
Now they've hamstrung themselves into this AGI nonsense to try and entice investors further, I guess.
> Now they've hamstrung themselves into this AGI nonsense to try
AFAIK, they've been on the AGI hype-train for a very long time, before they reached mainstream popularity for sure. From their own blog (2020 - https://openai.com/index/organizational-update/), here is a mention of their "mission":
> We’re proud of these and other research breakthroughs by our team, all made as part of our mission to achieve general-purpose AI that is safe and reliable, and which benefits all humanity.
I'm not sure OpenAI trying to reach AGI is a "strategic mistake" as much as "the basis for the business" (which, to be fair, was a non-profit organization initially).