Too generic terms become an issue at some point. "Government" and "market" are not one thing that you can easily measure to "big" or "small" or "good" or "bad".

To make a technical parallel can we really say "C is good, Java is bad"?

I think focus should be much more on discussing actual policies and their impact - which can become quite complex - rather than stamp everything with "more/less government/market" and then use the predefined belief that one or the other is good. I personally favor various policies, and I can't put all of them at the same time in a box with a label of "more government" or "less government".