Apple made a huge mistake by keeping their commitment to "local first" in the age of AI.

The models and devices just aren't quite there yet.

Once Google gets its shit together and starts deploying (cloud--based) AI features to Android devices en masse, Apple is going to have a really big problem on their hands.

Most users say that they want privacy, but if privacy comes in the way of features or UX, they choose the latter. Successful privacy-respecting companies (Apple, Signal) usually understand this, it's why they're successful, but I think Apple definitely chose the wrong tradeoff here.