Imagine that you yourself never use these tools directly but your employees do. And the sellers of said tools swear that the tools are amazing and correct and will save you millions.

They keep telling you that any employee who highlights problems with the tools are just trying to save their job.

Your investors tell you that the toolmakers are already saving money for your competitors.

Now, do you want that second house and white lotus vacation or not?

Making good tools is difficult. Bending perception (“is reality”) is easier and enterprise sales, just like good propaganda, work. The gold rush will leave a lot of bodies behind but the shovelmakers will make a killing.