As usual with Gen AI the curated demo itself displays misunderstanding and failure to meet the prompt. In the "Glacial Cavern" demo, the "candy figures" are not within the ice walls but are in the foreground/center of the scene.
These things are great (I am not being sarcastic, I mean it when I say great) if and only if you don't actually care about all of your requirements being met, but if exactness matters they are mind-bogglingly frustrating because you'll get so close to what you want but some important detail is wrong.
Indeed.
Even a bad VFX artist has so much more control over what they do. I think that the day "text-to-video" reaches the level of control that said bad VFX artist has from week one, it will be because we have sentient AIs which will, for all ends and purposes, be people.
That's not to say that there is no place for AI-generated content. Worst case scenario, it will be so good at poisoning the well that people will need to find another well.