I think you might need qualifiers on that. Are we talking an unknown / unrelated person living in the proverbial basement, or are we talking a famous movie director? I could see Spielberg or Cameron managing to make something like that happen on their name + AI alone.

If we're talking regular people, the best chance would be someone like Andy Weir, blogging their way to a successful book, and working on the side on a video project. I wouldn't be surprised if something along these lines happens sooner or later.