Twitter generated $5bn in revenue in 2021. Since Musk bought it, it's been on a rapid decline. In 2024 it generated $2.5bn in revenue... 50% of its pre-Musk numbers (46% with inflation)!
Worse, it continues to trend downward.
Most sane tech CEOs would prefer to keep their upward trend and $5+ billion revenue rather than saving $1 billion to lose $2.5 billion and invert their slope.
Remarkably - it’s more profitable now.
Also, most layoffs don’t cause huge cuts to advertising spend on their platform because of personal spite or political reasons. The product for all intents and purposes as an advertiser is the exact same.
That's just objectively not true.