Alas they didn't become one of the largest companies on the planet because of how they treated their macOS userbase.

Especially nowadays it seems their biggest asset became that they produce good PC-hardware on such a high economics of scale that they're almost unreachable in build-quality...

> Alas they didn't become one of the largest companies on the planet because of how they treated their macOS userbase.

I’m not so sure. We love to complain about Apple, but I don’t see many old timer Mac users now extolling the virtues of Windows. It’s dangerous extrapolating one’s own observations to the world at large, so maybe I’m wrong?

> We love to complain about Apple, but I don’t see many old timer Mac users now extolling the virtues of Windows.

This might be true, but macOS in general is not what made Apple one of the largest companies on the planet.

That's not about complaining, it's about correlation and causation. It's like saying Apple's Wi-Fi routers must be the best because Apple became one of the largest companies on the planet.

I'd say without the iOS ecosystem they would be a well-respected company in the premium tier of their industry, like Dyson or B&O.