Where is this choice?
I don't have control over what certain qualities ad companies deduce and store about me. I can't even ask them to pretty please show me fewer ads if I give them all my data.
Do you think someone with a Google account, using every one of their products and being tracked every which way sees less advertising across the web, as opposed to someone without an account?
I do, however, have direct control over whether ads are shown to me or not, through blockers.
This is the only leverage I have in this unfair deal, so I'm damn well going to exercise it.