Social media is a misnomer. We should be calling them personal advertising services. The commercial part just makes the money.

that doesn't work for me. I need reddit, hkrnews, lemmy, etc. I don't mind it when accounts get lost there. I don't have any ego or personal advertising in this, i just like the community. Most people don't care if you know who they are in real life, I find only tiktokers, instagrammers, twitchers want that stuff. Mostly ones build around video and photographs. There is a clear distinction in online "social media" groups.