It's fine with Firefox/Dark Reader.

Short version: magic means serendipity, finding the obscure thing you were looking for, rather than an answer soup. The author argues for "adding more intentional personalization" in AI tools, though that is left an open proposition, IMO having big technical and philosophical problems, i.e. how much do you want some LLM to know about you?

I purposely use anonymous search with zero profiles (DDG) and don't get personalized search results. I ive with that, rather than letting someone else know all my personal info. (voluntarily, anyway)