The coherent endgame is to ensure a fascist takeover of America by ensuring CEOs are at the mercy of POTUS. First the political party fell, then its representatives in Congress, then judiciary. The control of political institutions and education system has been assumed.
But free trade and commerce is antithetical to fascism. Unless the dictator can assume total control, his position is untenable. The goal is to form an equivalent of CCP Politburo and Putin in the form of POTUS + small number of hand-picked techbros. You can't achieve that goal unless you control commerce.
All of this is laid out in writings of Dark Enlightenment adherents and sanitized through Project 2025. Ironically, the people who complain the most about their freedoms being destroyed because their Facebook post saying COVID is a hoax was deleted not only will willingly submit to this, but also be its key enablers.