Does this have an API? Reason I ask, I would kill to have a dynamic recipe scanner that could plug into recipe databases (namely ones that can accurately scrape recipes from the web) and instantly give you a nutritional rundown of the ingredients, as well as any changes to the nutrition that could occur due to the cooking process. It would make tracking what I eat a breeze, and really give solid insight into the macros and micros I'm consuming.

Also, why the app focus? Having the main functionality exist in the Apple/Android store space rather than as a SaaS option seems like an interesting choice.