I came back home to my parents house this christmas and my parents and my brother complained to my why the Google sponsored links don't work anymore (because I've set their DNS to an adblock DNS).
I couldn't believe what they were saying. Their words didn't make sense to me. I ended up in removing all adblock- and privacy-related settings in our router - it felt like a defeat.
To be fair to your family, Google have spent billions making the Google sponsored links look like organic search results.