Top comment at the time I looked:
"There seems to be a ton of confusion about the purpose of these ads. These are recruitment ads, not product ads, hence why "no drama" is the driving message. I'm sure these were all taken at or around a tech conference."
That comment is wrong, it appears this campaign is much wider.
SF: https://x.com/_claudiazhao/status/1815463380767121733/photo/...
LA: https://x.com/michaelmiraflor/status/1840797631095964110/pho...
Boston: https://x.com/moloneymike/status/1842203082374946851/photo/1
London: https://x.com/maria_axente/status/1805607576156979673/photo/...
Its specifically the "No drama" campaign that people were complaining about.