"computer use" is also as bad a marketing choice as possible for something that actually seems pretty cool.

I had no idea what the headline meant before reading the article. I wasn't even sure how to pronounce "use." (Maybe a typo?) I think something like "Claude adds Keyboard & Mouse Control" would be clearer.

I read the headline 5-10 times trying to make sense of it before even clicking on the link.

Native English speaker, just used the other “use” many times

I'm not sure what a better term is. It's kind of understated to me. An AI that can "use a computer" is a simple straightforward sentence but with wild implications.

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It’s simple and easy to understand what it is, that’s good marketing to my ears.

it makes sense in contrast to "tool use". basically, either fly-by-vision or fly-by-instruments, same dilemma you have in self driving cars