But isn't stage light labeled for consumed power, not emitted power?

that's what i was going to say. and while you can use barn doors and lenses to hone the throw (the size of the beam on stage) -- it's not collimated like a laser is. even with parabolic reflectors like par cans. we're talking magnifying glass and the energy at the focal point (minus what the air absorbs for a given wavelength etc)