> Tesla: drive the price of EVs down to parity with ICE cars while delivering a superior product
Tesla was more than willing to jack up their prices and maximize profit when they could. What drove prices down on Teslas was real competition from the incumbent manufacturers. And inflation cooling people's willingness to blow a bunch of money on expensive cars. And CATL making batteries less expensive. And even then, their cars are only at parity right about now, with a $7500 tax credit. And also only if you are fairly loose about what features you need to consider 'parity' achieved.