I know they've spent millions on car reduction schemes, but it's mostly wasted money. If you want people to see cycling as a viable alternative, then make it a viable alternative.

I used to live in London, and now live somewhere where I cycle anywhere that's under 15Km — because it's viable (and more enjoyable!). London is not that, and they haven't done anything to make it that.

Painting bits of the road doesn't magically give you a "cycle network".