I have read it. I defines how much money the company needs to be making the EU and how many users they need to have. Sure, it's targeting big companies.
The LED example you gave is actually a great one: I don't think the regulator cares if you're using LED or not. The intention is to reduce the usage of lightbulbs that aren't as energy efficient as modern technology allows them to be. If you can make a incandescent lightbulb that is as efficient, good for you. No one has targeted incandescent light.
Same here. Yes, companies this size are almost only American (and Chinese). That doesn't mean that American companies were the target.