If you really have to pay a fee per install, ad-supported apps are probably the worst candidates to go standalone in my opinion. Those don't get much money per user.
If you really have to pay a fee per install, ad-supported apps are probably the worst candidates to go standalone in my opinion. Those don't get much money per user.
The fee is ~50 cents per user.
It’s per install including updates. All apps from Meta and Google update almost weekly. That’s 100s of millions of dollars a year in CTF that they won’t have to pay if they stay in the store.