If the price isn't listed, I always take it as a sign that nobody is buying it for price reasons ("if you have to ask, you can't afford it"). Outside of the blog, I don't even see a claim that it's cheaper so that's consistent.

That is understandable, but you would be mistaken.

That quote (which may not even have been said by J.P. Morgan) is talking about luxury consumer goods, which is a completely different market than business to business sales.

I wonder how many startups are overpaying for things like cloud because they are using consumer thinking instead of business thinking.

A huge number. I do a lot of due diligence of companies, and the over engineering on the cloud and costs have to be seen to believed. A common theme now is people use lambdas and step functions in replace of function calls. So a page load or transaction may involve two dozen serial lambda invocations. It is madness.

By way of contrast, a payments provider we explored had four moderate sized boxes running everything. They were about six years old and fully depreciated, but more than adequate to run millions of transactions through a month.

"If you have to ask, you probably can't fit it in your house."