If they were a worthy competitor they'd be able to get an even better deal from Google. Making deals is an open marketplace, it's all about what you can offer. Obviously Spotify is offering Google something worth waiving the fees.

Spotify was basically the first company. And they had the advantage due to that. So any new competitor would not be just disadvantaged - against the established Spotify - but would also have to spend more money to compete (due to Spotify having a deal).

It is basically anti-competitive behavior.

Spotify was like the 15th company in this field, they just benefited from all the ground work their predecessors had laid.

Isn't that generally true? A company making a billion widgets per year likely gets a way better deal on the materials required to make them than a company making only ten thousand.

There’s a big difference when you run the marketplace where those deals are being brokered and set the pricing for discounts and deals.

When you run the marketplace and make sweetheart deals, you change the terms of everyone else in the market. But if you don’t tell everyone in the category about your marketplace changes, they become disadvantaged and yet they would never suspect a thing if you don’t tell them.

So it’s less like a cheaper input widget for a scale operation and more like the terms and conditions change but just for yourself or one customer that nobody else even knows is happening.

You can't be serious?