You have to gather and store the data. You have to design and experiment with the model architecture. You have to train the various experiments.
You have to now invent a way to serve this at scale.
You do care about safety by default, so you employ people for that.
You need a team to market and design the products.
You have an api and you’re working on additional things like API hooks to call into services, which actually involves more models.
Now you have all of the standard web app at massive scale issues. You need to design, implement, and serve a frontend as well as the api.
You need a sales team to build relationships with enterprises and startups etc etc. you need a billing team.
Don’t forget about whisper, TTS, dalle etc. you need to do this for all of those as well!
You’re also doing this faster and better than the rest of the industry.
You also need lawyers, office staff, support, etc.