I feel they have one of the most fair offerings, not trying to squeeze every last penny from you like other cloud providers. Just my opinion of them, probably wrong.

I don't think you're wrong.

Reference: CEO takes less than average salary... 600 k./yr. After > 14 years.

Note: as far as I know ( which is one of the many reasons I do "believe" in cloudflare), he is already wealthy and didn't start cloudflare for the money.

The facts seem to be supportive of that statement ( cfr. Compensation).

The previous time I was a fan of a company was AMD in 2014 ( somewhere around that time) and because of Lisa Su + product line up.